Designing WhatsApp campaigns that convert without annoying customers
Segmenting, timing and writing WhatsApp campaigns so they feel useful rather than intrusive, and how to measure what actually works.
By PushOn365 Team6 min read
Updated
Relevance beats volume
WhatsApp is a personal channel. A smaller, well-segmented send almost always outperforms a broad blast.
Timing and frequency
Set a sensible frequency cap per customer and respect quiet hours.
Writing the message
Lead with the value, keep it to a few lines and give one clear action.
Measuring results
Track delivery, read, reply and conversion together rather than in isolation.
Written by
PushOn365 Team
WhatsApp Solutions Specialists
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